Eating well cannot be a luxury.

Madre Brava in Spain wants everyone to have access to healthy, sustainable, affordable food.

Using the Planetary Health Diet as a foundation, we want a diet rich in delicious, healthy, and sustainable food to be within reach of every pocket.

Supermarkets in Spain have a massive influence on what we eat. They decide what is produced, how it is produced, and how much we pay for it.

That’s why we are determined to push the major supermarkets that control the Spanish market to shift their sales toward a higher proportion of plant versus animal-based proteins - the most efficient, healthy and cost effective way to scale climate action, without placing the burden on consumers.

This is an invitation to rediscover the abundance of Spain’s culinary tradition. Spain is a land of pulses, vegetables, and grains; a plant-rich diet is part of its heritage.

It is also Europe’s fresh-produce garden. What happens in Spanish supermarkets doesn’t stay in Spain. If Spanish supermarkets lead, the entire European supply chain will follow.