In the UK we buy over 70% of our food from 10 major supermarkets, giving retailers enormous power over our food system, the prices we pay, and the kinds of foods that are promoted and produced.

People in the UK care deeply about protecting the climate, forests and animal welfare and most of us want to make healthier choices. But with an ongoing cost-of-living crisis and food inflation, and 1 in 6 households experiencing food insecurity or food poverty, the bottom line is affordable food.

Over half of food emissions come from meat and dairy production, while it is also responsible for much of the deforestation and river pollution that affects wildlife. Reducing meat and dairy is one of the most impactful and cost effective ways for our food system to become more sustainable. Research also shows that a diet rich in plants, with less meat and dairy, can have huge health benefits.

Madre Brava works with supermarkets, researchers and civil society groups in the UK to help everyone benefit from this shift. Our cutting-edge research shows supermarkets how to offer sustainable, healthy, affordable food and deliver on their climate commitments, while maintaining profits.