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Madre Brava is an international climate advocacy organisation.

We envision a world where there’s 100% sustainable, healthy, affordable food for all.

Our mission is to protect people, animals and the planet by leading a bold shift to more plants in food.

Rewe gives ground to Lidl on healthy and sustainable diets

The German retailer’s updated protein strategy fails to set the targets needed to drive sustainable protein consumption.

June

2026

UK supermarkets could hit climate targets and save costs with switch to plant proteins - new report

Study by Eunomia gives supermarkets 'cheat sheet' on how to hit targets in the most cost-effective way.

June

2026

Europe: meat prices soar up to 56% in five years as gap with plant proteins widens

Data reveal a surge in meat prices since 2019 in Germany Spain and the UK, making more affordable plant-based proteins even more attractive to shoppers.

Madre Brava is an international climate advocacy organisation.

Featured

Rewe gives ground to Lidl on healthy and sustainable diets

UK supermarkets could hit climate targets and save costs with switch to plant proteins - new report

Europe: meat prices soar up to 56% in five years as gap with plant proteins widens