Thailand leads a protein transition in Southeast Asia

As the net food exporter in Asia, Thailand stands to lead the protein transition for SouthEast Asia and scale the availability of plant-based and alternative proteins. Leading retailers, seafood companies, and meat producers headquartered in Thailand can usher in this foundational shift, with resounding benefits for climate, air quality, and animal welfare. Our consumer polling also suggests a big internal market. It shows two-thirds of Thais want to reduce their meat consumption and replace it with alternative and/or conventional plant-based proteins, for a healthier lifestyle. Madre Brava is working with partners in Thailand to help unlock the protein transition.